Progressive enhancement
Progressive enhancement is a way of designing a web application that has to work in a wide variety of environments (desktop computers, mobile devices, etc.). You start with a version for the least capable environment, check for additional capabilities and add features accordingly and dynamically (on the fly). The term “progressive enhancement” has been invented by Steven Champeon, in 2003.Responsive web design
Ethan Marcotte coined the term “responsive web design” in a blog post in May 2010. He describes it thusly:Fluid grids, flexible images, and media queries are the three technical ingredients for responsive web design, but it also requires a different way of thinking. Rather than quarantining our content into disparate, device-specific experiences, we can use media queries to progressively enhance our work within different viewing contexts.The UX Munich website is a good example of responsive web design: Make the page wide enough (e.g. on desktop computers and laptops) and you get a multi-column layout. In its most narrow version (e.g. on a cell phone), you get a single-column layout. You can resize your browser window to observe the change.
Responsive web design has become very popular on the web. Marcotte has followed up his blog post with a book. A simple web search will also turn up many resources.
Adaptive web design
The term “adaptive web design” is used differently by different people. Let’s go with Aaron Gustafson’s definition: Adaptive web design is a superset of responsive web design. It might use more than CSS to achieve progressive enhancement. For example, an adaptive user interface could be constructed completely in JavaScript. Quoting Gustafson:“Adaptive web design,” as I use it, is about creating interfaces that adapt to the user’s capabilities (in terms of both form and function).
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Adaptive web design is a superset of responsive
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web design. It might use more than CSS to achieve progressive enhancement.
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Adaptive web design enhances the user experience in a way that RWD can’t match to offer total usability and a more customer-focused result, but of course, the method that’s right for you will depend on your business, your budget and the type of content you provide. Either one of them could be perfect for your needs, so as long as you choose one you can be confident you’re hitting the mobile web design mark to give customers what they’re looking for.
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