2011-09-13

Cool HTML5 website: Nike produces and sells 1,500 “Back to the Future” shoes for charity

Quoting: “Back To The Future Sneaker Trailer Features Hader, Durant And Lloyd” by Adam Rosenberg for Spinoff Online:
The sneaks will be released in a limited run of 1,500 in an eBay auction that started Thursday. All proceeds will benefit the Michael J. Fox Foundation for Parkinson’s Research. There are more details to be found at Back4theFuture.com.
The website is great. Lots of animations etc. – without Flash! It works well everywhere: iPad, Firefox without Flash, etc. Competent work.

The backstory of how the shoe was made is interesting, too:

In 1989, Nike designer Tinker Hatfield was asked to design a shoe for the second chapter in the Back to the Future series. He created the power-lacing, self-illuminating, Nike MAG. Riding on a pink hoverboard, Michael J. Fox made them the most famous shoe never made.

Over 15 years later in 2005, Tinker’s attention was caught by an online petition asking that the shoes come back. With no mold and nothing but an original prop shoe from the film, Tinker and footwear innovator Tiffany Beers began rebuilding the MAG from scratch. It would take six years, three restarts and many thousands of hours. [Back4theFuture.com]

Nike really knows how to make marketing entertaining.

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