- Workaholic. I suppose the intent is to say, “My nose is to the grindstone 24/7.” If you really do work that much, describe the successes all that effort produced instead. “Workaholic” has negative connotations and implies tremendous effort without tangible results. Potential customers don’t care how much you work — they care about what you get done.
- Guru. Forget the explanation; I just hate this one. (If you respond positively to “guru,” I would love to know why.) I also hate “sage,” “connoisseur,” “guerilla,” “whiz,” “ninja,” and other allegedly clever descriptors. Don’t be clever for clever’s sake.
Here’s what catches my eye: Plain language without hyperbole, exaggeration, or fluff.