What we will to build together at SB Nation is a new media company [...] and part of that new media company will be the as-yet-unnamed gadget and technology site that I’ll be working over the next few months to create. When we launch (hopefully in the fall), I will be editor-in-chief of a property that I hope will inform, entertain, and engage fans of technology in whole new ways.It sounds like “Engadget Reloaded”. I wonder if part of the reason they take so long to start up is that he has to adhere to a non-compete clause in his previous contract (for, say, 6 months). Marco Arment comments on AOL:
Why SB Nation? [...] the people at SB Nation share my vision of what publishing looks like in the year 2011. [...] They’re building for the web as it is now. [...] it’s a testbed and lab for some of the newest and most interesting publishing tools I’ve ever seen. [...] SB Nation believes in real, independent journalism and the potential for new media to serve as an answer and antidote to big publishing houses and SEO spam.
I imagine anyone fighting for these [high] standards at an AOL-owned property knew it was a losing battle.Update 2011-04-25: Until the new website is up, Topolsky and friends are temporarily blogging at “This is my next”.
AOL is not in the business of making good content — they buy valuable sites to clear-cut their property and replant it as endless content farms.