Apple is now adapting to the market’s actual use by retreating somewhat from office productivity and pushing strongly into new territory — casual media creation — to see if that gets a stronger uptake in practice. I think it will be a lot more interesting than office productivity, but there’s still a lot of work that needs to be done in iOS to make it practical (especially regarding file transfers with computers).I use the iPad a lot for content consumption (web, documents, email, video, audio), but text input is still a major barrier. So much so, that I frequently move to my desktop computer so that I don’t have to type in a user name and a password (e.g. for Xing friend requests). It’ll be interesting to see where things go. Switching the user interface mode to make the iPad more keyboard-compatible  seems an option, but completely new ideas will probably come up, too.