First and foremost, the review process has created a level of consumer confidence and risk-taking that has enabled the entire iOS app market to be far bigger and healthier than anyone expected. Average people — the same people who have been yelled at for decades for clicking on the wrong button on the wrong incomprehensible dialog box and messing up their computers — can (and do) confidently buy large quantities of inexpensive apps impulsively [...]This is to be seen in contrast to Google’s less well curated – and slightly more open – Android Market (AM). Google does not support paid apps in all countries and people buy apps less often than on iOS. As a consequence, many AM apps are financed via ads (which is probably in Google’s interest). On the other hand, the Amazon Appstore for Android is more similar to what Apple does: Better support for paid apps and more curated, with the intention of making publishing an app safer for developers.
For software makers and trademark owners, Apple’s review process significantly cuts down on name squatters, illegal clones, piracy apps, legally risky apps (for better and for worse), and trademark infringers.
- Google said to be hiring ‘dozens’ to boost Android app development
- Android Market gets a web store with OTA installations, in-app purchases coming soon -- Engadget [The web store is a loose analog to the desktop iTunes app store. I like that it’s completely on the web.]