- It makes the user interface of the store more malleable. The UI has already changed from an XML-based engine to an HTML-based engine.
- Linking is important: Link sharing via blogs, Facebook or Twitter is becoming more and more important for the visibility of a product. With iTunes, the linking experience is horrible.
- Bookmarking is important: With the web, if you want to remember something, you keep a bookmark. The iTunes store does have no simple means for doing so.
- Branching out while browsing is very useful, at least for power-users. In web browsers you can open a new tab. In contrast, the iTunes store always feels a bit limiting.