|Non-ad from reddit. Note the link for ranking underneath it (that is also used for real ads).|
Instead of ad-blocking everything by default, I suggest the following approach:
- By default, don’t ad-block.
- If a site goes overboard with ads, block them on that site.
- Better than blocking Flash is to deinstall it, because then its absence can be detected and non-Flash ads can be served. Gruber explains how to do it on a Mac, while keeping around Chrome for Flash content.
- Animated ads should be opt-in, I have never found a single one I liked. Web pages should not be like Harry Potter newspapers. Currently, deinstalling Flash mostly takes care of this, but it won’t be long before non-Flash animations become more widespread.
- Rank ads. This would allow us to make unpleasant ads go away and give desirable social feedback to advertisers. Digg has such a system for advertising on its site. As does reddit. The reasoning is: If we have to put up with ads, we should be given the opportunity to influence what is shown.