This web page lists several minimalist versions of popular brand logos. I find that most of the new versions look better, that is, more elegant and less tacky. Only the new Pringles and Nutella don’t work for me. This might have something to do with a lack of contrast, as one of the commentators mentioned. The reduced logos looking better begs the question if we are currently oversaturated with flashy effects and whether this might change again in the future. Windows Phone 7 is certainly following a trend of minimalism.
[Source: Daring Fireball]