Unfortunately, powerful people often have large budgets and favor grand strategies. Instead, he would prefer powerful people with little money which would have to sweat the small stuff. He describes the four quadrants of a coordinate system with the axes “cost” and “effect”:
- costs much, has a big effect: strategy
- costs much, has a small effect: consultancy (partially tongue-in-cheek). He also mentions mergers which often change little for both employees and customers of companies.
- costs little, has a small effect: trivia
- costs little, has a big effect: these are things that usually escape politics and companies. He suggests inventing a word for this category and hiring “chief detail officers” (with small budgets) that are responsible for it.